Purple Tuesday is an International call to action with the aim of improving customer experience for disabled people. It is vital that we, disabled people, are able to access the same services as anyone else.
Purple Tuesday is a year-round initiative that has the power to change lives!
Working together to make businesses and organisations more accessible and inclusive is mutually beneficial.
Facts & Figures
20% of the UK population (around 12 million people) and 15% of the world’s population have some form of disability.
Disabled people make up the world’s largest minority group.
Last year over 750 organisations took part, making a collective 1,500 decisive, practical commitments towards positive change.
The Purple Pound – What is it?
The consumer spending power of disabled people and their families is worth £249 billion and is rising by an average of 14% per annum. Worldwide, the Purple Pound equates to a staggering £2.25 trillion, yet less than 10% of businesses have a targeted plan to access this disability market.
Added Expense of Disability
• Heating ~ disabled people often feel the cold much more than able-bodied people
• Electric ~ charging technology and equipment such as wheelchairs, non-invasive ventilators (BiPAP/CPAP)
• Extra laundry costs
Obstacles Disabled People Face when Shopping
• Lack of disabled toilets (Changing Places)
• No lifts/lifts broken
• Narrow doorways
• Non-automatic doors (meaning we have to wait for someone to open the door for us)
• Narrow aisles
• Unreachable shelves/items
• Cashpoint/checkout too high to reach
• Physical barriers e.g. ‘Wet Floor’ signs, clothes and other items on the floor
• Poor customer service
• Lack of clear, visible signs
• No audio description available
• Inappropriate lighting, music (too loud) – affects those with sensory disabilities such as Autism
• No staff available to assist disabled customers