Purple Tuesday

Purple Tuesday is an International call to action with the aim of improving customer experience for disabled people. It is vital that we, disabled people, are able to access the same services as anyone else.

Purple Tuesday is a year-round initiative that has the power to change lives!

Working together to make businesses and organisations more accessible and inclusive is mutually beneficial.

Facts & Figures

20% of the UK population (around 12 million people) and 15% of the world’s population have some form of disability.

Disabled people make up the world’s largest minority group.

Last year over 750 organisations took part, making a collective 1,500 decisive, practical commitments towards positive change.

The Purple Pound – What is it?

The consumer spending power of disabled people and their families is worth £249 billion and is rising by an average of 14% per annum. Worldwide, the Purple Pound equates to a staggering £2.25 trillion, yet less than 10% of businesses have a targeted plan to access this disability market.

Added Expense of Disability

• Equipment
• Adaptions
• Heating ~ disabled people often feel the cold much more than able-bodied people
• Electric ~ charging technology and equipment such as wheelchairs, non-invasive ventilators (BiPAP/CPAP)
• Extra laundry costs
• Clothing/modifications
• Insurance

Obstacles Disabled People Face when Shopping

• Steps
• Lack of disabled toilets (Changing Places)
• No lifts/lifts broken
• Narrow doorways
• Non-automatic doors (meaning we have to wait for someone to open the door for us)
• Narrow aisles
• Unreachable shelves/items
• Cashpoint/checkout too high to reach
• Physical barriers e.g. ‘Wet Floor’ signs, clothes and other items on the floor
• Poor customer service
• Lack of clear, visible signs
• No audio description available
• Inappropriate lighting, music (too loud) – affects those with sensory disabilities such as Autism
• Overcrowding
• No staff available to assist disabled customers


My good friend and fellow MDBloggersCrew blogger and campaigner Kerry Thompson is now representing Purple Tuesday ~ Follow her to find out more!

The Kindness of Strangers | Wheelchair Life ♿

I was out shopping yesterday in my Quantum 600 powered wheelchair. While the many other shoppers bustled past without a second thought, one considerate old lady stopped to ask if I needed her help to reach anything.

As fellow wheelchair-users will know, shopping can be frustrating for various reasons. Not only are we grappling with the general public (the pushing, shoving and impatience), and trying to navigate narrow aisles without running over any toes; we are also bum height! 😣

Not only that – reaching anything above or below torso level is a challenge, particularly with elbow contractures and poor grip (as in my case).

With that in mind, those few kind words from one generous old lady truly made my day. It really is the little things in life – the small gestures – that make a big difference. If only everyone was so thoughtful!

I am aware that some disabled individuals may take offence at such an offer, presumably seeing it as a sign of pity – the implication being we (disabled people) cannot manage by ourselves. However, I personally cannot construe it as anything other than sincere concern and consideration for a fellow human being.

We all need help and support every once in a while, regardless of ability or circumstance. Even if you don’t require assistance from others, at least show some gratitude and have the courtesy to decline their offer politely.


#respecttotheoldies ✌💗

#MuscularDystrophy

#WheelchairLife ♿


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